Seaduction Of AMI

About Owner


Morgan Henderson

Morgan spent her childhood vacationing near Anna Maria Island. When her father decided to move to Bradenton in 2018, purchasing a vacation rental became an easy decision. Morgan’s husband and kids quickly fell in love with the beautiful beach, great restaurants, water activities, shops, mini golf and Bridge Street.

In 2018, Morgan used a “big” rental company to manager her first condo on the island. Bookings were slow, which was a shock because of the professionally decorated condo and how much fun the Henderson family was having at their “slice of paradise”. The rental company slashed prices and still couldn’t get renters. Morgan got frustrated enough she decided to learn the short-term rental market and took over managing her own condo in early 2019. What a life changing decision! Bookings were coming in like crazy, guests were having amazing trips, making memories, referring friends, and booking their next vacation with Morgan!

In 2020, Morgan met several other owners who were frustrated with management companies. Some owners she helped guide to manage their own rentals and some became Morgan’s first clients. Yes, that’s right….what started out as something out of necessity was becoming one of Morgan’s favorite things to do…….help families have amazing vacations on Anna Maria Island! From finding the right place to stay to recommendations on food or activities Morgan is just a phone call or text away!